To boost Taiwan's music industry, the Taiwan Creative Content Agency (TAICCA) and Marché International du Disque et de l'Edition Musicale (Midem) have officially sealed a partnership with a Memorandum of Understanding (MOU), featuring three projects titled "Midemlab," "Midem Talent Exporter," and "Midem Songwriting Camp."
This partnership will assist Taiwanese teams to gain international recognition through competitions and exhibitions and provide matchmaking opportunities with investors, talent agencies, and producers. The addition of Taiwanese artists to Midem’s lineup will increase the presence of Taiwan music industry in the world, globalizing the industry. TAICCA will continue to join forces with film and TV, publishing and ACG (animation, comics, and games), and immersive content to promote the Taiwan’s culture field comprehensively.
TAICCA and Midem will form a mutually beneficial initiative for music-tech venture capital, international career development, and content co-creation via TAICCA School, the agency’s talent cultivation branch.
TAICCA CEO Lee Ming-che (李明哲) states that the prosperity of digital platforms has allowed music to transcend the barriers and times in terms of global market. Taiwan has a great advantage in diversity and technology to promote interdisciplinary collaborations.
Alexandre Deniot, the Midem director, says he is delighted to point out that this collaboration will bring dialogues on international resources and competition experiences for Taiwan’s music industries, which is a significant breakthrough.
Established in 1967, Midem has been a leading event of musicians and technology professionals for business, competition, showcasing, networking. Since 2020, Miden leverages its largest database to launch the “Ｍidem Digital Edition” platform, gaining more than 13,000 registered members from 151 countries, to continue its market momentum during the pandemic.
The Midem will be held online from Nov. 16 to 19. TAICCA and Midem will carry out various collaborations and commence joint promotions in July to strengthen international exposure of the Taiwanese teams.