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Taiwanese characters stride into Japanese market via Twitter

  • Date:2020-06-02
Taiwanese characters stride into Japanese market via Twitter

The Japanese-language "Taiwan Friends" Twitter account was officially launched on June 2 by the Taiwan Creative Content Agency (TAICCA, 文化內容策進院). From now until the end of 2020, the account will showcase and promote original Taiwan-designed characters to the Japanese public every day.

The 11 selected characters represent different cultural aspects of Taiwan. One character is from the "Crazy Museum (酷獸奇航)" crew at Taipei's National Museum of History (NMH). Kuso (酷獸) is based on a bronze tomb-guardian chimera from the Spring and Autumn period and is a unique monster with a big head and small body. Moreover, the creature stands upon two serpents curling stiffly underneath its feet, revealing the unbounded imagination of ancient artisans.





NMH and TAICCA aim to promote Taiwan's cultural and creative brands on the world stage, and create international partnerships. Kuso will be introduced and promoted to the Japanese market via Twitter and lead the way for future licensing projects.

Since 2012, the Ministry of Culture has assembled exceptional creative brands under the "Fresh Taiwan" banner to participate in important trade shows and promote the nation's innovations in culture. Starting in 2020, TAICCA will manage and guide the "Fresh Taiwan" initiative, assisting in the establishment of new business channels and markets for the best of Taiwanese design.

Check out more image licensing opportunities from NMH here: https://cm1955.nmh.gov.tw/