Annual Policy Objectives and Strategies
Annual Policy Plan 2019
Department of Information Management
People are what make culture, so with their freedom of expression in mind, a nation should not only protect this freedom, but also create a system of cultural governance and support culture within the public domain.
Culture gradually forms over an extended period of time which, when viewed as work, should be developed with people in mind and from a decentralized position and from the bottom-up. With an attitude of “being more of a global identity by being more down to earth” it should strive to forge something from Taiwan’s inherent essence. The Taiwan Plus policy takes shape through deepening ties with existing cultural, educational and local forms, and by perceiving and creating sustainable cultural development and industry ecosystems to arrive at a link between Taiwanese culture and her international neighbors via the establishment of a homegrown Taiwanese brand.
This department, as based upon the Executive Yuan's 2019 policy directive, has formulated the 2019 policy plan to coordinate with the medium-term policy plan and the budget oversight, and has responded to the economic and social changes whilst dovetailing these with the Ministry's future development needs.
I. Annual Policy Objectives and Strategies
1. Create a frame of reference for cultural responsibility in the community and enhancing cultural accessibility
(I) Advance cultural affairs via the facilitation of a bottom-up approach
i. Opinions from all corners of society should be gathered by the regular organizing of forums for cultural exchange and other such processes of community review, to enable cultural consciousness within the community and find a common context through the further unification of values.
ii. Promote the “Cultural Basic Law” as a benchmark for national cultural policy planning to both safeguard cultural policy agenda stability and sustainability, as well as the cultural rights of the various demographics.
iii. Convene the Executive Yuan's Cultural Council to better coordinate and integrate the cultural resources of the inter-ministerial committees and enhance cultural awareness among the administrative departments and promote inter-ministerial cooperation and integrated culture of governance.
(II) Planning and Reorganization
i. Systems of cultural governance shall be reinforced, and organizational performance improved by the review of this department and its affiliates and their subsequent alignment.
ii. In order to prevent the government from over-directing the creation of resources, medium- and long-term planning shall advance the development of arts and culture with existing or newly established professional intermediary organizations (including administrative legal persons and public corporations) and roll out participatory governance and public accountability mechanisms.
iii. In response to the pulse of development in the communication industry and to secure a sound growth environment for the nation's public media. The department will, with an eye to the future, set about developing a public media system with a sense of public service, industry and international professionalism and expand service coverage. The existing public sectors including Taiwan Public Television Service Foundation (PTS), Radio Taiwan International (RTI) and The Central News Agency (CAN) shall see effective integration of their media resources to enhance the overall framework of public media services and both comprehensively and effectively lead media industry development, thus enabling higher quality audio-visual services to the public.
(III) Promote the “Cultural Experiential Education Program"
i. Collaborate with the Ministry of Education to consolidate inter-ministerial cultural and educational resources and provide cultural experiential content with greater cultural value within school curriculums.
ii. Encourage art venues, art groups and those who work in the arts and crafts industries with untapped potential to continue their development.
iii. Introduce support institutions with cultural arts and pedagogical expertise to transform the various available guises of cultural experiential content, and to provide more content suitable for school teaching as an effort to heighten students' artistic expression and perceptional abilities.
(IV) Implementing cultural equality
i. Implement the "National Language Development Act" to improve the current language crisis among the various ethnic groups. Which will protect the educational resources, communication systems and public services of the native language users within all ethnic groups and create a friendly environment for national languages so as to advance the sustainable transmission and development of multilingual culture.
ii. The study will reduce the various restrictions that have been placed on people's participation in the various cultural activities and bring about better cultural accessibility.
iii. Cultural components and the life experiences of the elderly shall be injected into the long-term care (LTC), community-based care and the museum systems.
(V) Guiding local government in the "Arts and Cultural Venues Operation Enhancement Program"
i. Act as a driving force within the community via the idea of software catalyzing hardware by improving the operational capabilities of venues and industry related establishments to educate and foster the local arts and culture demographic.
ii. Roll out specialist art governance mechanisms to assist local government throughout the various counties in upgrading outdoor space equipment.
iii. Better meet usage demands by taking stock of existing venue resources, then selecting and guiding potential venues through their upgrades, and improving the quality of arts and cultural exhibition services.
(VI) Rebuild Taiwanese Art History
i. Enhance institutional functionality and remit, rebuild Taiwanese art history collections and the mechanisms for researching and interpreting them. Further reinforcing its context by examining and looking into whilst undertaking in-depth research and developing a diversity in art perspectives on the various kinds of contemporary art, including the fine arts, music, crafts, literature, the moving image, architecture, the performing arts and audiovisual art.
ii. Reorganize the relationship between local art and literature and history and the development of Taiwanese art, and systematically reconstructing the history of Taiwanese art.
2. Preservation, revitalization and the regeneration of tangible and intangible cultural heritage and the reconstruction of historical sites
(I) Regeneration tangible cultural heritage and the reconstruction of historical sites
i. Enhance and integrate from the pre-investigation and research phase through to the completion and upkeep of select indicative cases of cultural assets to act as demonstration pieces for the promotion of tangible cultural assets; the additional promotion of the reconstruction of historical sites, consolidating local history and cultural technology via software leading hardware to further the development of both rural and urban locations through cultural governance, and furthermore with the cross-regional integration of ministries and councils development plans or the overall plans of local governments, re-linking and re-creating the historical memory between the land and people, and thus re-cultivating cultural ecology.
ii. The building of the Photography Cultural Center, located in Taipei City, the monument "Osaka Merchant Shipping Co., Ltd. (Osaka Shosen Kaisha) - Taipei Branch", and reconstruct it according to the original likeness of 1937, linked to the surrounding cultural assets, facilities and urban space, in order to carry on and reproduce history and the people's memory via the establishment of a complete photographic history.
iii. The “National Museum of Taiwan History Upgrade and Development Program” has been implemented to optimize and reorganize the exhibition and collections space and corresponding cultural assets and facilities; as well as to recreate the new highlights within Taiwanese culture.
(II) The inheritance of intangible cultural heritage
i. On the preservation and revitalization of traditional performing arts, traditional crafts, oral traditions, folklore, traditional knowledge, including the government supported local festivals and the preservation and maintenance plans for intangible cultural heritage, and the extended entrepreneurial training programs.
ii. Promote the "Taiwan Traditional Theater's Spawning the Talent of Tomorrow Program" to enable folk troupes to find their native land roots and continue the cultivation of newcomers in order to preserve traditional performing arts; and furthermore organize the "Traditional Opera Successors Supporting Program” which will improve the traditional performing arts eco-chain through the comprehensive development of the troupe successors, along with the preparation and optimization of the performance venues.
iii. Promoting "The Fostering of Arts and Crafts．The Regional Revitalization Project” program to save local crafts culture, using technology and inter-disciplinary knowledge to assist local crafts and traditional industries to rediscover their applicable sustainable business entry points and transform into new technology industries, create local craft culture hotspots and opportunities, and then go on to drive the enhanced development of particular local cultural features.
iv. Once preservation steps have been taken, the “Taiwan Cultural Memory Bank” will be used to increase and connect the number of cultural and historical workers with the community, schools, museums, and local cultural centers. The integration of local cultural and historical research materials is with a view to getting the larger community to write down their experiences and stories from within their local culture and create cultural materials for value added creations to be used along with other forms of digital content.
v. To promote transitional justice and build a research platform for Taiwan's human rights archives, to keep historical buildings frozen in time, replete with their historical memories and develop them into the human rights memorial at the National Museum of Human Rights; and furthermore, liaise and align with international human rights bodies to further implement Taiwan's continued democratization.
3. Establish an overall policy for cross-level cultural preservation and the consolidation of the museum system
(I) Research and develop a ‘cooperative’ component for the multi-level preservation of culture
i. Implement the 37 sub-laws of the Cultural Heritage Preservation Act, establish a cultural heritage and disaster prevention and protection program, and establish task specific district service centers to ensure the consistent maintenance of cultural heritage.
ii. Guide governments at all levels to establish an administrative district focused comprehensive program for cultural preservation, so that it can be better connected to everyday local life, and in order for governments at all levels to exchange views and coordinate better with cases that are in dispute.
iii. Establish a local cultural report, hold annual e-meetings, and propose participatory approaches.
(II) Integration of the museum system
i. Select various regional existing national-level museums and develop them into core research museum for particular fields to help lead similar kinds of public and private museums nearby.
ii. Guide the establishment of private, small and medium-sized museums and assist with establishing or supplementing enterprise operated museums.
iii. Apply the museum system to supporting local cultural space and in becoming a community "MLA" (museum-library-archive) complex and mold the cultural heart of the community.
(III) Promote the preservation and promotion of Tibetan culture related business
i. Handle the promotion of culture, education, exchange, vocational training, as well as academic pursuits, the compilation and publication of literature, Tibetan contact guidance and other matters.
ii. Combine resources from all walks of life to organize Mongolian and Tibetan cultural activities, promote and advance the development of Mongolian and Tibetan culture in Taiwan and exchange visits between the two nations to further augment Taiwan's multicultural context.
4. Institute and endorse "Local Knowledge"
(I) Integration within local communities: link up community cultural workers, academic communities with local governments, and integrate local schools, libraries, district offices, cultural and historical studios, community organizations, arts and cultural spaces, museums, art galleries, cultural landmarks, bookstores and even residential spaces, to become "Cultural Hotspot” for the dissemination of local studies and learning.
(II) Connect local knowledge educational networks: invest in the expansion of cultural heritage, the use of new technologies, in order to expand the research, collation, promotion of local studies to further "accessibility and effectiveness" and furthermore include local cultural history and industrial ecology and other such local knowledge in the learning network.
5. Encourage young people to return to (or remain) in the community or smaller townships and provide a solid foundation of community infrastructure
(I) Connect local organizations and industries as teaching platforms for the ongoing cultivation of local culture by constructing an environment which is conducive to bringing new blood into the various societal creative pursuits, thereby enhancing the continuation of local knowledge and community governance; facilitating and advancing a decentralized social transformation from the ‘bottom-up’ within regional communities.
(II) Through such strategies as combining private resources, assist with integrating enterprise with society, and with the introduction of professional full-time personnel, enable community organizations to develop their local culture into part of the "social safety net”; in such as cottage industries, social welfare and medical care, community safety, cultural education, environmental and ecological protection, environmental landscaping and community care, etc.
6. Promote the establishment of intermediary organizations and internationalize the Taiwanese cultural life brand so as to market Taiwanese values
(I) Promote the establishment of an administrative legal body, the Taiwan Creative Content Agency, as an intermediary organization between the government and the private sector, which shall take an arm’s-length approach that respects the autonomy of cultural expression and provides professional governance. Through a complete professional support system create a common platform for resource integration and cross-sectoral cooperation, to promote the cultural content industry ecosystem and advance the application and industrialization of cultural content in order to shape the national cultural brand. Which can then expand overseas business opportunities and accelerate its international footprint, thereby establishing Taiwan’s cultural discourse rights.
(II) Develop and support two-track funding, the step-by-step fostering of talented personnel along with providing guidance and building more access.
(III) Aid the establishment of the internationalization of the Taiwanese cultural life brand to further market Taiwanese values.
(IV) To enhance public sector procurement of cultural brands and improve brand visibility.
7. Boost the cultural economy
(I) Upgrade production and circulation in the broadcasting industries
i. From a production perspective: first, give further support to talent cultivation in schools and through broadcasting; secondly, set about using professional administrative legal institutional bodies to act as advocates through a transparent process with public accountability and participation; With the nation’s broadcasting content in mind, utilize subsidies to encourage the production of original creative content and high-quality differentiated content, research and create program models and set about augmenting audiovisual capacity and improving production technology and specification. Furthermore, encourage interaction between broadcast content industries and new media platforms in cross-platform and cross-field cooperative ventures to further boost the nutritional content and increase international competitiveness.
ii. In terms of funding: establish investment and financing policy tools to build sound cultural financing by encouraging private investment and aiding operator fund raising to improve production specification and capacity.
iii. In terms of circulation: For the film industry, the department shall extend its backing of the national film academy, increasing film viewing venues and audiences. Then through marketing strategies both at home and abroad, popularize the Taiwanese film brand to increase its market size and development potential. For the television industry, the department will work with the National Communications Commission (NCC) to enhance the visibility and quality of home-made programming, and through a nationally formed task group set about integrating the idea of the domestic and foreign marketing of television productions to further its international competitiveness.
iv. Promote the "Northern Pop Music Center" and the "Maritime Cultural & Popular Music Center" programs to help support the utilization of small and medium-sized performance venues and their equipment upgrades to open-up market access and complete the development of the Taiwanese popular music performances market segment.
(II) Revitalize the publishing industry and foster growth in the comics and games industries
i. Through the support of cross-border publishing applications, turn the publishing industries into “story ground-support” or Taiwan’s powerhouse of innovation. This may be achieved by connecting the performing arts and anime, comics and games (ACG) industries with the broadcasting industries, along with the publicization of the research results of the Academy.
ii. Continue to reinforce the cultural diversity in publishing that is created by independent publishing and brick-and-mortar bookstores and expand the overseas Mandarin language market using the advantages gained from having "The Most Liberal Cultural Publishing in the Mandarin-Speaking World".
iii. In the ACG industry, the department has set up a comics base to encourage creative exchanges, cross-border media and exhibition sales, advancing the "Program for New Media Cross-Platform Content Production" and increased the creation, dissemination, interpretation and use of Taiwan's homegrown ACG content to align it internationally.
iv. The digitalization of the publishing industry to assist small and medium-sized operators in responding to the demands of digital development.
(III) Create a Taiwan Contemporary Culture Lab
i. With cultural experimentation at heart, from artistic and cultural innovation to social innovation go about shaping a creative field of futuristic imagination and support the generation of further artistic creativity. Establish an experimental cross-field platform for knowledge and initiate links for international collaboration to accommodate the convergence of various experimental creative abilities, and thereby positively drive culture.
ii. With five main labs, such as "Contemporary Art", "Digital Culture", "Audio", "Memory Engineering" and "Social Innovation", which shall be organized around the cultural experiment themes; then through seminars and workshops and such forms, solicit proposals and exhibition exchange activities. Encourage the generation and presentation of various experimental programs.
(IV) Create a "Taiwan Cultural Route"
i. With Taiwan's historical culture as the main theme, create a theme-based cultural route from the local culture out to the globe; one which showcases Taiwanese culture by combining the spatial, her stories, education, science and technologies, etc. Establish a cultural route integration network platform, adopting a decentralized bottom-up and public participatory approach, through participation from both the professional and public sectors, coordinate the theme of the route from multiple perspectives and combine local knowledge allow the route to link up with Taiwanese culture from multiple angles.
ii. Integrate Taiwan's local and in-depth cultural tourism resources and combine the policies of youth returning home from the cities and local innovation, so as to create local output value and economic benefits and enhance the positive development of cultural tourism.
(V) Promote the “Flagship Fashion Cross-Border Integration Program”
i. Construct a digital application ecosystem, for the comprehensive marketing of the Taiwan brand in cross-border fashion, by integrating cross-sectoral resources and integrating Taiwan's unique cultural elements; connect the entire fashion industry with the performing arts, art visual design and music creations, tourism, film and television cooperation and science and technology related industries for cross-border collaboration and to establish Taiwan's original fashion brands and export Taiwan's unique life-style.
ii. The executive council made up from this department and the Ministry of Economic Affairs have jointly established a platform for planning the organizational components of Fashion Week and Fashion Awards; promoting the "Fashion Awards" honors outstanding Taiwanese designers and assists in uncovering new generations of international talent; the establishing Taipei as a fashion hub through the hosting of the Taipei Fashion Week to enhance the international popularity of Taiwanese brands. The subsidy of fashion cross-border creation events stimulates new ideas and creative exchanges within the various cross-border fashion fields. Organize similar programs for personnel training and build the personnel needed to cultivate the internationalization of the industry.
8. Advance cultural and technological governance
(I) To implement the policy concepts of combining culture and science and technology, formulate a cultural and technological policy agenda, and plan and implement various action plans to comprehensively prepare for cultural and technological capacity.
(II) Produce cultural innovation: develop and support cultural content industries such as in the various cultural fields, and of cultural preservation and art, film and television, pop music and ACG; support science and technology combined application innovations.
(III) Value-added applications: propose cross-field integration of cultural content technology applications to create additional value.
(IV) Authorized acquisition: an inventory of digital assets, to assist in the establishment of a friendly environment for authorized operators and creators to leverage.
(V) Accessibility experience: apply advanced technology in the hardware repairs and upgrades of cultural heritage applications, museums and other cultural domains and in the use of software for story-narratives; connecting art and literature to the network and create an interactive musical experience.
(VI) Catalyze a new economic cultural model: aid content providers to propose effective systematic IP development approaches to introduce technological applications, cross-field chaining and innovative business transfer models, to see a stronger and healthier cultural content industry.
9. Multi-faceted development of cultural diplomacy
(I) International cooperation with localization
i. Continue to promote the strong ties and cooperative ventures of international cultural institutions in Taiwan and encourage international organizations NGOs to set up in Taiwan and encourage local youth participation.
ii. Cooperate with local governments and the various national representatives in Taiwan to develop more cosmopolitan cities and furthermore for the purposes of connecting international platform resources.
(II) Internationalization of local culture
i. Market the primary domestic cultural brands, introduce Taiwan's contemporary art and representative neo-classics into the international sphere, and then from there introduce Taiwanese television and film industry productions to international audiences via the conceptual integrative efforts of the “national task group”. Promote cross-strait cultural exchanges and industrial advancement and leverage Taiwan's democratic and multiculturalist features to cement Taiwan's solid brand advantage within Mandarin-speaking society.
ii. Cooperate with the Ministry of Economic Affairs, including those economic and trade regulations and/or agreements and research involving culture, and the overseas marketing of the cultural creative industries.
iii. Expand support and exchanges and cooperation with the countries of the New Southbound policy; gradually grow mutual trust and similar perspectives together by actively promoting cultural dialogue through talent exchanges, the vocational training of new residents and resource sharing, and in this way build a closer partner relationship between Taiwan and the peoples of the New Southbound Policy nations.
iv. Promote the internationalization of Taiwan's cultural festivals and local cultural support programs, shape the international cultural recognition value of local cultural and artistic activities, and promote cultural tourism and prosperity of local industry.
II. Important Annual Planning
Name of the work program | Important programs and projects | Program category | Implementation content |
Development and Guidance of Cultural Resources Business | Enact the phase 3 community development and village cultural development plan | Social Development
| 1. Assistance to individuals, groups and county governments in promoting arts and cultural development events 2. Encourage retirees to take part in community work 3. Hold local art and literature exhibitions in rural locations |
National Taiwan Museum Cross-field Link Program - National Taiwan Museum International Promotion Program | Others | 1. Join the global International Council of Museums organization 2. Participation in large regional museum organizations 3. Assist domestic museums in conjunction with professional groups in holding international exhibitions | |
Urban and Rural Infrastructure - Create the Spheres of Culture Project - Upgrade Local Venues and Centers - Upgrade Museums and Local Cultural Centers | Others | Combining museum law policy and the administration of local cultural museums, set about assisting counties and cities in carrying out operational planning, along with museums and local cultural center upgrade planning and integration and cooperation platform planning. | |
Implementation Plan for Transforming the Taipei Railway Workshop into the National Railway Museum | Public Construction
| 1. Carry out upper level policy analysis, planning and design, positioning analysis, financial planning, and operation modes etc., for the transformation of the Taipei Railway Workshop into the National Railway Museum. 2. Conduct the planning and restoration of the Taipei Railway Workshop National Railway Museum historic site. 3. Handle the preliminary planning of the smart green energy of the park, the joint pipe trench plan of the five pipelines, the preparation and improvement of basic equipment and facilities 4. Hunt down and collect important precious vehicles and carriages, repair railway artifacts, commission display planning, oral history research and publications, and associated marketing and promotion activities | |
Film and Pop Music Planning and Development
| Taiwan Cinema Digital Restoration and Value-Added Application Plan
| Technological Development
| Handle film digital restoration and value-added application plan related project items: 1. Digital restoration, cataloging and interpretation of classic Chinese films 2. High-level digital scanning of films 3. Complete the restoration of the film for promotion and value-added application |
National Film Heritage Preservation and Promotion Program | Social Development
| Handle and support the work related to the preservation and promotion value of the nation's film heritage: 1. Film Heritage Collection 2. The digital preservation of cultural heritage 3. Inventory rights, recirculate and promote educationally 4. Refurbish cultural heritage equipment 5. Storage space and equipment improvements | |
Cultural Content Technology Application Innovation Industry Flagship Project | Technological Development | 1. Integration of content material and big data analysis 2. Subsidize private generation trials and establish a model example of creative value chains. Support authorized agents and protections and assist brand output | |
Digital Infrastructure - Forward-Looking Program to Upgrading UHDTV Content | Others | 1. Institute the installation of ultra-high-quality post-production center equipment, studio, animation production systems 2. Develop Taiwan's unique IP and expand the international market with Taiwan's homegrown culture in producing diverse 4K film and television content 3. Through diverse cooperation, introduce more resources into the private sector, fortify our inherent cultural meaning and enhance the production capacity of film and television content. 4. Cultivate all-round digital creative talent 5. Supported the Taipei Municipal Government in the 4K retransmission of the opening and closing ceremonies for the 2017 Summer Universiade | |
Public TV Content Production and Application Plan | Social Development
| 1. Production and broadcasting include various types of high-quality programs such as drama, children's youth, arts and literature, documentaries, and cultural equality. It also takes into account the interests of children, women, senior citizens and specific population sectors; supplementing channel content and providing diverse viewing to the public. 2. Build cross-platform services to enhance the reach of new platforms 3. Set up Taiwanese dialect channels, produce and broadcast diverse programming in Taiwanese, and train the associated production personnel. | |
Marine Culture and Pop Music Center
| Cultural Enrichment | Public Construction
| 1. Implement the Marine Culture and Pop Music Center construction project 2. Create the Marine Culture and Pop Music Center software: further the overall operational planning of the park, international music exchange, permanent exhibition of marine culture, research and development of cultural and creative industries, intensify investment appeals and action promotion of the park, etc. 3. Personnel training: advocate a program to increase art appreciation and marine knowledge, etc. 4. Industry support: support for music exhibition space, organizational system and marketing development, composite operations plans, etc. |
Northern Pop Music Center
| Cultural Enrichment | Public Construction
| 1. Complete the Northern Pop Music Center construction project 2. Create the Northern Pop Music Center software: popular music collection digital database, pop music oral history, pop music cultural relics digital collection, etc. 3. Further the popular music industry support program: cultivate original music talent, Live house support, etc. 4. The overall planning of the pop music culture venue: planning, design, the planning design, production displays and layouts of permanent exhibitions and special exhibitions 5. Management and planning of the Northern Pop Music Center: research into the business and operations model, pre-opening operations and the operations preparation center project office, etc. |
Visual and Performing Arts Planning and Development | Urban and Rural Development - The Spheres of Culture Project - Rebuilding Taiwanese Art History | Others | 1. The collection, collation and research of historical data into collections; printing of publications and audio-visual materials 2. Purchase of works, data digitization, database establishment and value-added use platform, etc. 3. The training of personnel, seminars, panels and promotional exhibitions |
Program to save national photographic heritage and establish a photographic cultural center | Public Construction
| 1. The saving of photographic heritage, its restoration and preservation 2. Create a photographic heritage database 3. Establish an accredited photographic assets agency 4. Establish a photographic cultural center 5. Train up photographic restoration and research personnel 6. Promotion and research of photographic art | |
Science and Technology Art Symbiosis Program | Technological Development
| 1. Continue to train personnel: Subsidize successful science arts group creations and provide support and assistance to experimental and creative budding science art groups 2. Support environmental development: apply the department’s arts and literature team and venue resources advantages to leverage more research and better application of science and art whilst supporting more education in the arts to cultivate the next generation of artists 3. Strive for international visibility: simultaneously build a platform for international exchanges both real and virtual, so that Taiwan's outstanding science art works can gain more circulation both at home and internationally, which likewise keeps Taiwan abreast with international trends | |
Cultural and Publishing Operations | Publishing Industry Revitalization Program | Social Development
| 1. Optimize the market and production situation 2. Promote industry professionals and local creative personnel and improve the quality of creative content 3. Coordinate cross-border industrial investment and expand the publishing industry chain 4. Improve interest in reading and prompt more consumption 5. Expand publishing market sector and urge copyright exchanges 6. Massively increase e-book volumes and endorse digital reading |
National Museum of Anime Program | Public Construction | 1. Conduct an investigatory study of national anime historical materials and digital collection resources 2. Collection and acquisition and preservation operations 3. Establish an anime historical resources website and digital collection database | |
Digital Infrastructure - Program for New Media Cross-Platform Content Production | Others | 1. IP content development for ACG 2. Create a platform for discussion on anime IP 3. Expand ACG's IP peripheral application benefits | |
The internationalization of the Taiwanese cultural life brand | Internationalization of the Taiwanese cultural life brand Program | Social Development | 1. Lay a foundation (1) Extract Taiwan's unique cultural traits and turn them into key industrial value additions (2) Existing corporate brands, reinterpreted with cultural stories (3) Surveys in Mandarin-speaking areas, Southeast Asian, Asia Pacific, European and the United States target markets 2. Value added themes (1) Set up a cultural brand assistance to intermediary organizations to carry out theme development and brand support (2) Establish an information platform on the concept of the banking of culture (3) Encourage cultural brand recommendation and selection (4) Mandarin textbook development 3. Local experience (1) Enrich Taiwan's cultural meaning to tourists to further improve their travel experience (2) Promote both government and private procurement of cultural brands 4. Export to the world (1) The development of physical routes (2) Organize for national-level museums to participate in large-scale exhibitions (3) Digital Media Marketing |
Cultural Exchange Operations | Strategy Development Plan for Global Footprint | Social Development | 1. Promote overseas cultural strongholds as an international platform for cultural exchange, participate in international arts festivals and collaborate with cultural professional institutions 2. Organize cross-border and cross-disciplinary cultural cooperation promotion programs 3. Encourage international arts and culture figures to make exchange visits and organize or participate in various types of arts and cultural interactive events 4. Promote Taiwan-themed cultural events in Mainland China, Hong Kong and Macao 5. Encourage cultural interaction via events between social organizations across the Taiwan Straits 6. Improve news contact and interaction for Mainland China, Hong Kong and Macao reporters stationed in Taiwan and for NGOs engaging in cross-strait communications and news exchange activities |
| International and Cross-Strait Regional Footprint Program | Social Development | 1. Participate in international arts and cultural exhibitions, research regional cultural policies, guide overseas cultural focal points and conduct language training for foreign technical professionals and expatriates, and participate in cross-strait cultural and news communication exchanges in Mainland China or Hong Kong and Macao. 2. Conduct training for international and cross-strait cultural personnel, cultural exchange courses or lectures, etc. 3. Promote annual plans for overseas locations and cultural exchanges within the region 4. Promote themed cultural events or similar cultural interaction with Mainland China and the Hong Kong and Macau regions |
Cultural Heritage Preservation Operations | Cultural Heritage Maintenance and Recycling Program | Others | 1. Implement the preservation work of cultural heritage to better align with international preservation directional trends 2. Organize education and research programs on cultural heritage |
Historical and Cultural Heritage Maintenance & Development Program (Phase 3) | Public Construction | 1. Implement the sustainable development plan for cultural heritage, the re-activation and recycling of historic buildings, the construction of disaster prevention systems, preventive measures to reduce preservation upkeep; integrated preservation of clustered cultural sites, and the preservation and development of intangible cultural assets and heritage 2. Implement the plan for the activation of antiquities sites and submarine cultural heritage; consolidate preservation and protection networks and working systems for historical relics; promote the preservation and utilization of archaeological sites, and establish agency for the preservation and activation of submarine cultural heritage 3. Handle cross-field development programs for cultural heritage, including trans-regional plans such as industrial and cultural heritage, Taiwan's potential World Heritage locations, railway art networks, and the cultural preservation of villages, and improve the development and re-utilization rates of trans-regional cultural heritage | |
Urban and Rural Development - The Spheres of Culture Project - Cultural Preservation | Others | 1. Carry out restoration of historical sites, including the recycling of tangible cultural heritage, the re-use of cultural and historical space and areas, the revitalization and educational use of these sites and then combine technology with cultural heritage in their applications and preservation 2. Handle old building preservation regeneration programs, introduce and encourage the public to undertake the preservation of potential cultural heritage and the regeneration of buildings themselves | |
Bureau of Audiovisual and Music Industry Development Operations | Phase II "Film Industry Development Flagship Program" | Social Development | 1. Improve the quality of national film production and enrich the development of diverse creative 2. Improve the national film marketing access 3. Train personnel and promote the sustainable development of the film industry 4. Create an accessible environment for the industry and promote its development |
The Development of the Radio and Television Content Flagship Plan | Social Development | 1. Optimization of industrial environment: carry out industrial trend research, grasp the development trend of the industry, and research the overall overseas footprint and competition strategies to create new directions for Taiwan's TV industry 2. Talent planting and development: through the combination of "subsidy and procurement two-track system" and post-training, enhance the cooperation between production and learning and bring in experience from overseas; and carry out the "TV Program Script Writers Award" and "TV Serial Development Subsidy", and tap into screenwriting talents and scripts 3. Content production and creation: to promote the production of original television content and produce original, high-quality and differentiated content; research and development of program models; fortify home-made audio and video capacity and improve production technology and specifications, in order to improve content and enhance international competitiveness. Revamp the Golden Bell Awards to guide the content industry to align better with international market trends and technological development, and link with the technology broadcasting awards ceremony 4. Overseas Marketing and Promotion: Support industry practitioners to participate in international marketing of TV shows and TV IP works to expand the market share and cultural influence of emerging overseas markets | |
The Development Flagship Plan | Social Development | 1. Talent and personnel development: promote cooperation between production and learning, foster original and all-round industrial talents, and improve international competitiveness 2. Branding: Create Taiwan's popular music brand internationally and create interest towards Taiwan 3. Production and R&D: Combine digitalization and technology trends, enhance the influence of Taiwan's popular music and featured industries, and raise her global competitiveness 4. Marketing Promotion: Develop indicative Asian marketing platforms, encourage cross-border cooperation and expand overseas markets to expand cultural influence | |
The Application of Audiovisual Digital Visual Effects Value Additions Plan | Technological Development
| 1. Expand the domestic demand market for digital effects in film applications, encourage the use of digital visual effects technology, develop and realize diverse and creative plots, produce diverse genres of film content, and then train professional production management personnel with film aesthetics and digital effects application capabilities 2. Expand the overseas market for digital effects production in movies, incentivize international film digital effects production, improve technical standards, and help build an environment for high-performance digital effects production. 3. Subsidize and encourage the domestic television industry to use digital effects technology to produce television programs and improve the quality of local television programming productions 4. Assist in the development of music exclusive digital application effects, expand the effectiveness of special effects added applications, and train cross-field personnel for special effects in pop music applications, enhance the depth of use of pop music special effects technology and allow the personnel to accumulate practical experience 5. Encourage the pop music industry to widely adopt innovative digital effects, improve cross-border cooperation between pop music and science and technology industries, promote international development, create the value of pop music applications and promote the development of associated industries. | |
Art Museum Operations | Arts Promotional Work | Others | 1. Handle Taiwan art research and publishing, and create a platform for the operation and maintenance of art materials 2. Handle all kinds of exhibitions pertaining to the development of Taiwan's fine arts as their central theme, introduce new knowledge of visual arts from overseas, and put forward local artists to participate within the international art world 3. Increase the seeking and collecting works of art, the preservation and maintenance of assets and their diverse applications, and further endorse life aesthetics and social art education |
The Great Fine Art Leap ~ The striving towards constructing world-class art museums program | Public Construction | 1. Build cross-field value-added art parks, customize the allocated space and build hardware and software equipped facilities to create culturally equitable environments that are accessible to all so as to improve public space utilization and special facilities and other institutional professional brand benefits; promote the development of regional cultural tourism industry 2. Construct children's art education pilot centers; customize the allocated space and build hardware and software equipped facilities to establish a national-level platform for the exchange of diverse children’s art, to assist artistic forms to take shape and international exchanges | |
National Taiwan Museum Operations
| Support of National Taiwan Museum Operations
| Others | 1. Showcase the museum exhibition abilities, promote the collection, research and education services of "cultural diversity" and "biodiversity", plan for thematic exhibitions and update permanent exhibition areas 2. Coordinate and work with permanent exhibitions, special exhibitions and current issues; plan and handle diversified educational events, including workshops, lectures, teacher studies, environmental education and special education courses, and activities and events for parent-child and new Taiwan residents; carry out the personnel management of volunteer services at NTM, along with recruitment, basic training, specialist training and accreditation 3. Increase the volume of investigatory research and publication, improve collection maintenance and management, train museum personnel, promote and support international and cross-strait cultural exchanges |
National Human Rights Museum Operations
| National Human Rights Mid-Term Plan | Public Construction | 1. Human Rights Development Program (1) Organize a platform for the research of Taiwan human rights archives and cultural relics, and to facilitate the sharing of the Taiwan's human rights resources collection and associated research (2) Conduct interactive communication programs, including permanent exhibition and historical restoration situation displays, human rights exhibitions and art exhibitions. (3) Implement the protection of human rights programs, establish a learning center and a torch-bearing program for human rights 2. Program for human rights space (1) White Terror Green Island Memorial Park, for the existing building reuse (expansion) construction project (2) White Horror View Memorial Park, for the pre-construction plan for the surrounding environment, and rebuilds the existing buildings (or expansion) |
National Traditional Arts Center Operations | Art Confluence Traditional Enthusiasm- Public Construction Cross-Field Value-added Development Plan | Public Construction | 1. Traditional Art Forms support: planning various traditional art education promotion activities 2. Program production and performance: handle the TTTC program production and series of performances, planning arts festival activities, etc. 3. Training of traditional art performances personnel: train opera performance and box office management personnel and musicians |
National Chiang Kai-shek Memorial Management Office Operations | Interwoven Multiculturalism Revitalization of Historical Sites - Chiang Kai-shek Memorial Hall Service Upgrade Program | Public Construction | 1. Hall Renewal - heritage re-enactment: through the overall review of the current maintenance and use of the park's hardware facilities, the renovation of the national monuments and construction, maintenance of historic buildings and facilities quality 2. Space Transformation - Multicultural Interweaving: Making full use of the geographical location advantages of Chiang-Kai Shek Memorial Park to provide a platform for diverse arts and cultural exhibitions |
National Dr. Sun Yat-Sen Memorial Hall Operations | National Dr. Sun Yat-Sen Memorial Hall Cross-field Value-Added Program
| Public Construction | 1. Auditorium and surrounding facilities upgrade plan 2. International quality display space program 3. Landscape renovation plan for Zhongshan Cultural Park |
National Museum of Taiwan History Operations
| National Museum of Taiwan History Upgrade and Development Program | Public Construction | 1. National Museum of History Restoration and Reuse Program 2. Construction of Cultural Collections Storage Program 3. Bank of Taiwan Dormitory Complex Restoration and Reuse Program |
National Museum of Taiwan History Operations | National Museum of Taiwan History Operations
| Others | 1. Operate and maintain Taiwan's historical resources platform, promoting the "Taiwan Historical Materials Collection" series of compilation and publication plans, and purchasing important historical folk artifacts in Taiwan 2. Handle the review and consideration of cultural relics that are sought out and collected and their packaging, transportation and acquisition; collection entry and management, inventory cataloguing and rights operations; handle the preservation and collection and environmental management and maintenance of the collection and the digitalization of applications along with the application of value-added plans; advance and further knowledge and accessibility to the collection and cultural preservation knowledge 3. In accordance with the three perspectives of “Multiculturalism", "Public History" and "Contemporary Perspective", handle Taiwan's historical exhibitions and events and expand international exchanges with exhibitions 4. Handle the promotion and study plans of schools, parents, the general public and the disadvantaged groups in the rural areas, and plan the implementation of public services, media public relations, overall marketing and volunteer operations |
| Building a Creative Technologies Experience Program
| Technological Development
| 1. Initiate an historical wide angle perspective - Taiwan and foreign relations digital display and research platform construction program: an investigation and collection of historical materials on Taiwan's foreign relations from the 17th to the first half of the 19th century; create a research resource research platform for the capital city and a database of translated foreign-related historical materials to improve academic abilities and expand the research with more diversification; plus, use digital technology to transform the research results and recreate the applicable historical scenes 2. Initiate an history in-focus perspective - Taiwan historical relics 3D development and technology preservation program: 3D models and digitized data of the collection through scanning equipment or ring photography software, and provide a dynamic display function of the heritage collection management system for public viewing; Combining Fourier-transform infrared spectroscopy (FTIR) and UV-near-infrared multi-spectral imaging camera analysis equipment with the museum to carry out restoration projects for cultural relics; enhance the "Museum Collection Preservation and Restoration Education Assistance and Personnel Training" course hardware and software and organize promotional events for the results of cultural heritage restoration 3. Open the space-time light gallery - virtual and real interlaced multimedia exhibition program: importing technology multimedia such as AR augmentation into the exhibition, creating a science and technology theater for digital sound and light displays, bringing to life historical interpretations, raising audience participation and its interactive experience 4. Open the space-time light gallery - virtual interlaced multimedia display plan: bring together digital multimedia focus learning plan and a learning platform for each APP and other digital learning focus programs, continue to expand the content of the learning platforms and handle related marketing activities, learning competition activities, and build an intelligent reservation system; improving and bringing even more convenience to audiences so that they may make better use of museum resources |
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