"Super Policy (超級縣政)," the poster displayed at the 2019 Taiwan Design Expo in Pingtung, is a Design Excellence winner of the 2021 iF Design Award 2021. Commissioned by the Pingtung County Government, Chiang Meng-chih (江孟芝), creative director of Taipei-based Mengdom Design Lab, created the poster, which features the county government’s policies on agriculture, labor affairs, civic engineering, environmental protection, social welfare, Hakka affairs, indigenous affairs, education and culture.
The poster, which was displayed at the entrance of the 2019 Taiwan Design Expo in Pingtung, already received Germany's Red Dot Design award in the "Poster Design" category and Japan's "Good Design Award" in 2020.
The idea of "Super Policy" was inspired by the ubiquitous flyers seen in supermarkets, which subtly transformed the dull documents into colorful advertisements, drawing public interest to read. The typography in the posters is handwritten, similar to the signs in traditional markets.
The Cultural Office of the Pingtung County Government stated that the poster has transformed the achievements of the team's efforts in recent years into a colorful advertising poster and is easy for the public to grasp the messages. This initiative is an effective way of elaborating new policies to the public and stimulating enthusiasm for public affairs.
iF Product Design Award, organized by iF International Forum Design GmbH in Germany, is one of the world’s most celebrated and valued design competition. Founded in 1953, the iF Award is a symbol of good design for consumers as well as the design community. In 2021, the award welcomes almost 10,000 submissions from 60 countries.
The exhibition hall "Pingtung Thing" of the 2019 Taiwan Design Expo is also among winners of iF Award of the Service Design category.
The Pingtung County Government has earlier received cheerful news that "The Heito 1909," a project that transformed Taiwan's historical sugar factory into a park, has won the Platinum Award for Landscape Design of the MUSE Design Awards.
The jury comments on the park project in Pingtung County: "The unique design creatively incorporates ruins and damaged structures into urban facility for people to experience."
Photos courtesy of Pingtung County Government.