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'Fresh Taiwan' launches online platforms to promote Taiwanese cultural and creative brands

  • Date:2021-09-27
'Fresh Taiwan' launches online platforms to promote Taiwanese cultural and creative brands

Titled "Say Hi to the World," the Fresh Taiwan project led by the Ministry of Culture established online branding sites, and cooperated with platforms that serve as indicators in Europe and Japan to help Taiwanese cultural and creative brands take initiatives.

In a press conference held on Sep. 19, Fresh Taiwan brought together 19 brand owners to share their experiences while promoting their brands.

Deputy Minister of Culture Lee Ching-hwi (李靜慧) pointed out that in spite of the impact of the pandemic this year, Taiwan continues to expand its cultural and creative products via physical and virtual means, so as to project Taiwan’s cultural and creative soft power worldwide.

This year, in response to the impact of COVID, the Fresh Taiwan project collaborated with Masion & Object and More, an iconic online business platform in Europe to establish the Fresh Taiwan branding site, which featured a total of 58 products from 13 brands and reached more than 480,000 international buyers.

Moreover, Fresh Taiwan set up a platform at the 2021 ROOMS International Exhibition for Fashion Apparels in Tokyo, Japan, featuring 51 products from 12 brands.

As its first involvement in the Benelux market, Fresh Taiwan participated in the leading trade show ShowUP in the Netherlands for home accessories and gifts.

Additionally, Fresh Taiwan has taken the initiative since September to cooperate with the well-known Good Design Store in Tokyo for exhibitions and sales, at the same time stationing at the Kintetsu Department Store in Abeno, Osaka to not only foster exchange with Japanese buyers, but also to increase publicity and demand for Taiwanese goods.

Launched in 2012, The Ministry of Culture-led "Fresh Taiwan" project was to serve as a backup designers dream of, and help Taiwanese brands take off globally and shine in international exhibitions and trade shows.