Culture Minister Cheng Li-chiun (鄭麗君) attended a press conference held at Taipei hotel Humble House on June 22 to celebrate the launch of the 27th Golden Melody Awards & Festival.
The Golden Melody Awards is a major annual event in Taiwan's music scene. Since 2014, the event was expanded to include the Golden Melody Festival, which promotes Taiwanese pop music through live performances, international forums, and trade shows.
The Minister noted that she has been consulting with professionals from the music industry recently to gather information for strategic planning on pop music. In the future, the Ministry will continue to help Taiwan become a creative hub for Chinese-language pop music through a diversity of approaches.
She added that the Ministry will also enhance existing subsidy programs, and work with intermediary organizations and the private sector to advocate investment in the local music industry.
Concerning professional incubation, the Ministry will collaborate with the Ministry of Education and Executive Yuan, the latter of which will launch cultural trend and research reports to cultivate music talents.
Regarding marketing channels, the Ministry will discuss with local governments about the management of the Taipei Center for Popular Music and the Maritime Cultural & Popular Music Center, both of which will be completed in the near future. Also, suitable music venues will be selected for improvement to meet diverse needs.
In addition, Taiwanese music will be introduced and promoted overseas through participation in international music festivals, she pointed out.
The Minister also noted that Taiwan's aboriginal music has risen to prominence in recent years and cited Suming (舒米恩), a musician of Amis heritage, who was invited to join the Riddu Riddu Festival in Norway this July. This shows that diverse cultures nourish Taiwanese pop music, and that diversity serves as the best brand for marketing overseas, she concluded.
In the future, the Ministry will work to increase its budget for promoting Taiwanese pop music and establishing a native language learning program, which will advocate learning Taiwanese and singing in Taiwanese.