The 2015 Creative Expo Taiwan (CET), the biggest exhibition for creative industries in the country, has expanded its scope from conventional exhibition venues to historical and cultural spaces in Taipei. From April 29 through May 4, the show will connect over 150 surrounding creative boutiques and shops to incorporate the urban landscape into the expo experience.
The expo is more than just a trade fair, it should be a seamless integration with people's daily lives since the creative industries are based on the common aesthetics, tastes, and cultural values held by society, the Ministry of Culture pointed out.
The expo will open synchronously at three key venues — the Huashan 1914 Creative Park, the Songshan Cultural and Creative Park, and the Taipei International Floral Expo Park — while fringe events will kick off in surrounding boutiques, bookstores, cafes, galleries, theaters, and craft shops. Connected by a specially-developed mobile app, the expo's core concept is that "the city is the venue; life is the platform.”
At an April 10 press conference held to introduce the key concepts behind this year's expo, Mickey Huang (黃子佼), a well-known TV show host who will be the celebrity spokesperson for the 5-day expo, unveiled the app and introduced the stores that will be participating in the event.
Linking the expo to local shops and taking advantage of digital technology are some of the organizers' new efforts to go beyond the limitation of time and space and to provide the experience of "online-to-offline shopping” to more stores and consumers.
Meanwhile, by analyzing the big data, creative shops and businesses would be able to learn about consumer preferences more accurately. Upon downloading the expo's app, users can receive event notifications on their devices when they are within the proximity of any of the 150-plus participating stores.
Mickey Huang, a well-known TV show host, will be the celebrity spokesperson for the expo.