The National Taiwan Craft Research and Development Institute (NTCRI) has been invited to be one of the exhibitors at the International Innovative Craft Fair (IICF) in Thailand, a professional trade show for global buyers, artisans, designers, and enterprises in creative crafts.
For Taiwan's debut at the fair, the institute will send a delegation of seven local studios and brands that will showcase their products at the IICF Taiwan Pavilion from March 19 to 22.
Featuring Taiwan's homeware and office gadgets, the delegation's products are set to present eye-catching skills and creative designs. Taiwan's craft industry is able to convey the touching moments in life and the nation's core values, noted NTCRI Director Hsu Keng-hsiu (許耿修), who added that he hoped Taiwanese crafts will be introduced into the Thai market by the fair.
Established in 2012, the IICF's aim is to promote local craft products with innovative designs and to help their marketing and sales. The fair's main participants are professional buyers, designers, craft artisans, companies, and franchise agencies. It not only serves as a major platform for craft makers and buyers, it also provides a preview of the latest market trends.
All seven exhibitors from Taiwan are local brands that offer original craft products ready for mass production. Among the products that will be displayed in Thailand are: a cat-shaped mug whose handle is in the shape of a cat's tail, a bamboo-inspired teaspoon, a wooden paper weight, and a bamboo business card holder.
By holding the "In Taiwan, In Design” campaign at the Thai trade show, the institute aims to promote local craft culture and connect Taiwan-based brands to the international market.