Taiwan will participate in the Ambiente Frankfurt, the world's largest and longest-running consumer goods trade fair, with "Fresh Taiwan Pavilion,” where 15 featured brands will showcase their products from Feb. 13 to 17 to collectively promote Taiwan's design aesthetics.
The brands include furniture, tableware, and lights design studios that use materials ranging from bamboo, wood, ceramics, metal, cement, and plastics. The products highlight Taiwan's emerging, diverse, and profound creative brands that present modern lifestyles and the Taiwanese local culture.
The exhibition at the Taiwan Pavilion focuses on the theme "New Transformation,” where designs feature simplified traditional elements and the fluorescent colors of the current fashion trend.
Many of the displayed products are unique designs by young-and-upcoming brands. For example, there's "Studio Loud” offering handmade bamboo designs with a modern look, and "Kozy,” which offers products from small accessories to furniture that aim to produce eco-friendly and non-toxic homeware.
Award-winning "biaugust Creation Office,” which has expanded its collection to fashion, home deco, industrial and spatial design, and art creations will showcase many new designs of tableware. Meanwhile, "Pega Casa” will display a bamboo-shaped flashlight that is comfortable to hold.
First established in 1949, Ambiente has grown into a major trade fair that features homeware, furniture, gifts, and decorations divided in three concepts - "Dining,” "Giving,” and "Living.” The fair is partnering with the U.S. in 2015 and looks to deepen ties with the American market. The participating exhibitors are estimated at 4,700 from 89 countries and regions, while the visitors expected to number 140,000 from 160 nations.
The Taiwan Pavilion will be located in the "Loft” area in No. 11 Hall, where products with simple and eye-catching designs are featured. Other Taiwanese brands at the hall will include DOMO Studio, Toast, Lanto, Model Shop, and Haoshi Design.
More information is available here.