The Ministry of Culture has recruited 15 cultural and creative brands from Taiwan for the upcoming Interior Lifestyle China, a major household product trade fair that will open in Shanghai on Sept. 18.
As part of the Ministry of Culture's "Project of International Expansion for Cultural and Creative Industries,” the Taiwan pavilion at the three-day fair will feature 15 independent Taiwan exhibitors to promote Taiwan's cultural and creative industries.
The theme of the Taiwan pavilion is "poets of space.” The products featured at the "Fresh Taiwan” exhibition range from furniture, stationery, tableware to art installations made of liuli glass, ceramics, metal, cement, wax, wood, bamboo, and plastics. They highlight the diversity and depth of Taiwan's cultural and creative brands that find inspiration from traditions and fuse local cultural elements with their products.
Among the designs from Taiwan are Mufun Design Studio's wooden animal figurines, Wonderfuldesign Studio's tea sets, Liberte Design's metal home accessories, Eye Candle's aroma candles, and Yow! Design's services. The N.V. Group will also display its "Know” series of home products, while ceramics maker Tsujentoung plans to bring its designs that combine pottery-making techniques with modern styles to the fair.
The trade show in its eighth year is organized by Messe Frankfurt (Shanghai). It brings together mid- and high-end daily life products and has expanded considerably since 2013. The venue was since moved from the Shanghai Exhibition Center to the Shanghai New International Expo Centre and the floor area also rose from 18,300 to 24,600 square meters for the 350 exhibitors this year.
Themed "The Best Times,” the 2014 fair will also include a windows and arrangement exhibitions by British-brand Habitat's experts. Several Taiwan brands - Design Studio Tsai & Fanchiang, Motor Design Group, tittot, and Feca - will showcase their products in the arrangement exhibition.
After the fair, the Taiwan-based exhibitors will then participate in a two-week marketing and promotional event at Shanghai's bustling Xintiandi area, in the hopes of establishing long-term collaboration with channels in China to increase Taiwan design brands' popularity and influence in the vast Chinese market.
Candle artwork by Eye Candle Studio (left); Umbrella holders by Liberte Design Studio.