The Ministry of Culture has completed this year's first open call for a program that subsidizes local cultural and creative establishments to participate in international exhibitions or contests.
Launched in 2012, the Ministry's "Grants for Participation in International Cultural and Creative Exhibitions and Contests” program encourages artists and creative businesses to take part in such events.
Ten applicants for the Product Design category have been approved, including TOAST Living, a local designer homeware brand, which will showcase its products from Feb. 7 through 11 at the Ambiente Frankfurt 2014, one of the world's largest and longest-running consumer goods trade fair.
Founded in 2007 by Taiwanese designer Sean Lin (林雍順), TOAST Living has won various design awards such as the German IF Award and Japan's Good Design Award (G-Mark). Its brand took shape as Lin pondered on the position and value of Taiwan's homegrown designs. He began by examining the little details in life and all those designs that make life easier, and brought them to the end user's personal space.
TOAST Living has worked with Taiwanese designer Chou Ju-jui (周育潤) and design company Biaugust (兩個八月) since 2013 to bring Taiwan's crafts and design aesthetics to the international scene. At the Ambiente Frankfurt 2014, TOAST and its partners will display products themed on Taiwan homeware, living space, and everyday product designs in the LOFT Pavilion.
In addition to TOAST Living, nine other creative businesses and designers will also showcase their products at prestigious international events slated for later this year, including the Project Show Las Vegas, the Milan Design Week, and the Stockholm Furniture & Light Fair.