A group of cultural and creative experts were invited to a forum in Taipei on Nov. 29 to focus on helping local businesses explore the international market by integrating resources and marketing channels.
The discussion forum held to discuss the prospects and challenges ahead of local cultural and creative businesses in terms of international expansion took place at the Taiwan Design Center in Taipei.
During the one-day event, some 20 cultural and creative business representatives exchanged views on regional and worldwide trends as well as the current investment environment. Other discussion topics included the training of new talent and expansion methods through domestic and overseas retailers.
Participating guests included Director Mark Chang (張嘉倫) of Phalanx Studio, CEO David Liao (廖述昌) of Gallery Chuan, Director Sean Lin (林雍順) of TOAST Brand, and Professor Chen Chih-kai (陳智凱) of the National Taipei University of Education.
Since 2010, the Ministry has led local businesses to participate in international cultural and creative fairs with the country-pavilion concept of "Fresh Taiwan,” which has successfully assisted with the further expansion of local businesses' overseas sales points.
In 2013, a total of 70 businesses participated in seven trade fairs － the TENT London Fair, Hong Kong Gifts & Premium Fair, Shenzhen International Culture Fair, the Interior Lifestyle Tokyo, the Licensing EXPO in Las Vegas, Masion and Objet in Paris, and the Shanghai International Luxury Living and Furnishing Exhibition, thus effectively expanding their marketing channels and boosting overseas orders.
In order to assist micro-establishments from the local cultural and creative sector in expanding overseas markets and establishing their brand names, the Ministry of Culture will continue to review its international strategies, integrate limited resources and enhance the industry's international competitiveness, said Hsu Yi-chun, head of the Ministry's Department of Cultural and Creative Development.
For more information about the Fresh Taiwan program, please visit http://ccimarketing.org.tw/.