As part of a promotional program for Taiwan's cultural and creative sector launched by the Ministry of Culture, a group of Taiwanese businesses are scheduled to showcase their innovative home accessories and personal items under the theme of 'Fresh Taiwan.'
The 52 Taiwanese businesses will present their signature products, as well as designs displayed at overseas trade fairs, to the public at the Songshan Cultural and Creative Park between Oct. 23 and Nov. 17. Local representatives have attended seven international fairs so far this year, including the TENT London event, the Hong Kong Gifts & Premium Fair, the Shenzhen International Culture Fair, Interior Lifestyle Tokyo, the 2013 Licensing EXPO in Las Vegas and Maison et Objet in Paris.
This year, the participating Taiwanese businesses at the seven international trade shows received an estimated total turnover of up to NT$204.6 million (US$6.95 million), much more than the NT$130 million they made last year, the Ministry of Culture pointed out.
Citing the recent Maison et Objet show in Paris and the TENT London event as examples, the Ministry stated that the Taiwan-themed pavilions at such international trade fairs have successfully drawn media attention; many related reports were made by the French newspaper Le Figaro, the French TF1 television station, the British magazine Monocle, and U.S. deco and style magazine Home & Garden.
With regard to the participating businesses, the Taipei-based22 Design Studio's unique cement pieces were purchased by Design Museum London for its collection, andHAN Gallery, which attended the 2013 Interior Lifestyle Tokyo show, has been contacted by the Sumitomo Mitsui Construction Co. of Japan regarding further cooperation.
Apart from trade fairs, the Ministry program has also helped cultural and creative businesses open up more cooperative opportunities with renowned international businesses such as Hallmark, the largest manufacturer of greeting cards in the United States, and Galeries Lafayette, an upscale French department store. Cultural officials are also holding talks with souvenir shops stationed in Centre Georges Pompidou, the Musée d'Orsay and Louvre Museumand the Victoria and Albert Museum.
The Ministry of Culture is dedicated to fostering creativity and designs that appeal to both local consumers and international buyers. For more information, please visit the program's Chinese-language website athttp://ccimarketing.org.tw/.
Please note that more innovative Taiwan-made products will be showcased at the 2013 Taiwan International Cultural and Creative Industry Expo (TICCIE), which will run between Nov. 21 and 24 at the Taipei Nangang Exhibition Center.