The Ministry of Culture's Fresh Taiwan initiative will continue to gain greater exposure in ASEAN markets by exhibiting at STYLE Bangkok 2019, one of the biggest international trade fairs on design and lifestyle products in Southeast Asia that will be held at the Design Hall of the Bangkok International Trade and Exhibition Center (BITEC) from Oct. 17 through 21.
STYLE Bangkok gathers the hottest products that shape the trends of tomorrow — from gifts and home décor to baby products, fashionable bags, and design crafts that comprise modern aesthetics and innovative technology to create a smarter lifestyle. Among the 10 participating collections this year, in addition to seasoned brands bi.du.haev and Fyber Forma, there are also products by newcomer brands including 49101 Electronics Bluetooth headsets, Vinaera wine aerators, Eye Candle Studio designer scented candles, Singular Concept light sets, CONQUER CASA home decor, Hands modernized feather dusters, Dilio concrete diffusers, and CLARECHEN creative bibs, all participating in the Bangkok fair for the first time.
This year, the Fresh Taiwan initiative has chosen the theme of "Highlight" — in which fluorescent lines of the highlighter variety represent interdisciplinary collaboration and creativity — in leading Taiwanese brands with international market potential to participate in overseas exhibitions and represent Taiwan's vitality in design and innovation to the world.
As Bangkok has considerable purchasing power and influence on the international stage, Fresh Taiwan has also taken the opportunity to introduce Taiwanese brands into the B2C retail channel by working with Room Concept Store, a boutique that curates well-known design products and designer items for Thai consumers.
From Oct. 5 through 15, in one of the largest retail hubs in Bangkok, EmQuartier mall will host a "Fresh Taiwan Pop-Up Shop" campaign with Room Concept Store to promote the Taiwan Pavilion ahead of STYLE Bangkok. The campaign aims to further publicize Taiwanese designs and test the waters in the Thai consumer market to advance Fresh Taiwan brands in global markets.
Meet the Brands
Singular Concept, designer of three-dimensional translucent light sets.
Eye Candle, producer of avant-garde scented candles.
Vinaera, designer of adjustable electric wine aerators.
49101 Electronics, manufacturer of Bluetooth headsets and earphones.
Dilio, designer of concrete diffusers and table decors.
CLARECHEN, attire maker of whimsical bibs and baby products.
Hands, producer of modernized feather dusters and home decors.
CONQUER CASA, manufacturer of contemporary furniture and home decor.
Bi.du.haev, producer of minimalistic coffee drippers and cold brew sets.
Fyber Forma, attire maker using durable non-woven fiber products.
Fresh Taiwan @ 2019 STYLE Bangkok Fair
Date: Oct. 17 - 21, 2019
Venue: Bangkok International Trade & Exhibition Center (BITEC)
Booths: RR 2-12 and SS 1-11 (Design Hall, EH104)
2019 FRESH TAIWAN POP-UP SHOP
Date: Oct. 5 - 15, 2019
Venue: Room Concept Store 3F, Glass Quartier
Address: EmQuartier, Sukhumvit Rd. Bangkok, Thailand