The Bureau of Audiovisual and Music Industry Development (BAMID) has announced the three acts that will represent Taiwan at Midem 2019 in Cannes ― indigenous singers Jia Jia (家家) and Amuyi (呂薔) and DJ Sonia Calico.
The delegation will be joined by industry representatives who will travel to France to participate in professional forums, business events, and other activities, while also working to develop opportunities in and around the music business.
The government has sent delegations to Midem since 1995. Each year, to continue developing the market for Mandarin-language pop music in Europe, the Bureau organizes "Taiwan Beats," a highly anticipated program of Taiwanese performances that has attracted the enthusiastic participation of international attendees.
This year, two concerts will be held in France under the banner of "Taiwan Beats," respectively slated for June 5 in Cannes and June 7 in Paris. A conference titled "Taiwan: A Music Island" will also be held on June 4 at Midem.
Among the three chosen acts, Taiwanese singer-songwriter Jia Jia is renowned for her powerful, heart-warming vocals that have led to five Golden Melody nominations. Her full name is Auli Puruburubuane and she is of indigenous Bunun and Puyuma descent.
Amuyi, who made her debut six years ago at the age of 18, is a Mando-pop singer of indigenous Atayal heritage who has an equally distinct set of vocals. Her first major breakthrough came in 2017, where she sang the closing theme for Taiwanese web drama "The Man From the Future (我的未來男友)."
DJ Sonia Calico has been at the forefront of Taiwan's dance music scene since 2016, bringing a sharp ear for music including breakbeat, trap, future bass, footwork, and grime. Prior to flying solo, she was a core member of the Taiwanese female electro-rock group Go Chic.
In addition, a Taiwan Pavilion will be set up at Midem as a hub for the showcase and export of Taiwanese music, promoting Taiwan's brand image and expanding opportunities for international cooperation.
For example, the Bureau is working with Cultural Tech Alliance, Taiwan (文化科技發展聯盟) this year to promote exchanges in music, culture, industry, and fashion at Midem. The Cultech alliance represents 270 pioneering companies from Taiwan's technology and innovation sectors.
Taiwan singers 9m88 and Zooey Wonder (黃玠瑋) were also longlisted for the Midem Artist Accelerator program, which was designed to support managers, agents, labels, and publishers as they look to grow the global profiles of their artists.