At this year's Asia TV Forum & Market (ATF), Asia’s leading entertainment content market and conference, the Taiwan Creative Content Agency (TAICCA) gathered 63 exhibitors to present 186 film and TV titles and project proposals through the virtual Taiwan Pavilion in hopes of promoting Taiwanese TV and films in the international market from Dec. 1 to 3.
Compared to last year, the 2021 ATF Taiwan Pavilion saw an increase in both exhibitors and titles by 60% and 50%, respectively. In addition to presenting the Taiwan Film and TV Content Online Showcase on the ATF digital platform with eight TV series and two films, TAICCA also invited producers, directors, and industry professionals to discuss the unique styles and creativity of Taiwanese works in a video titled "Taiwan Shows Up" during the presentation.
The works included the sci-fi series 2049; a teen drama based on a girls' basketball team, "Girls Win (女孩上場);" a series based on a true story, "Show On: an Influencer's Rise to Her Hot Hot Fame (何百芮的地獄毒白)," popular animated "Brave Animated Series (勇者動畫系列)" and "Pigsy Express (未來宅急便);" as well as works which reflect on life issues "Listen Before You Sing (聽見歌再唱)" and "Final Exam (期末考)."
Moreover, the presentation introduced a TV Format Bible to keep up with the trends of content trading and to encourage more international co-productions. Original TV formats from Taiwan included the highly technical underwater modeling competition, "Aqua Challange (決戰水下伸展台);" popular team-based celebrity sports competition, "All Star Sports Day (全明星運動會);" and a reality TV music competition for girl groups, "Dancing Diamond 52 (菱格世代 DD52)."
TAICCA CEO Izero Lee (李明哲) pointed out that the fierce competition between OTT services drove the development of film and television content worldwide, and platforms were proactively seeking original content inspired by local culture.
Taiwan has the advantage of a rich history and culture, so we hope to promote our exceptional content of diverse genres at this year's ATF to increase the visibility of Taiwanese film and TV content, Lee said.