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MOC 'Culture Points' app amassed over 600k registered users

  • Date:2023-06-27

Over 600,000 users have downloaded and registered on the "Culture Points (文化幣)" app since its launch on June 6, taking the top spot for the most downloaded app on both iOS and Android during the first week of its release. Young adults between the age of 18 and 21 can redeem NT$1200 worth of "Culture Points" via the app to spend on arts and culture.

To encourage the use of the voucher, President Tsai Ing-wen (蔡英文) visited her alma mater to congratulate and share the news with the graduates, while Vice President Lai Ching-te (賴清德) released a promotional short film. Recently, Premier Chen Chien-jen (陳建仁) also made a guest appearance on YouTuber Lee Yi-chen (李怡蓁)'s channel to further promote the use of Culture Points. Lee, an 18-year-old graduate of Taipei First Girls High School, has recently gained widespread popularity as a YouTuber.

In the first part of the video, Lee explored various individual bookstores such as Kou’s Astral Bookshop (郭怡美書店), Tonsan Bookstore (唐山書店), Shuizhun Bookstore (水準書店), and JXJ Books Gallery (舊香居). She then visited the Tonsan Bookstore (唐山書店) at the recommendation of Premier Chen, who introduced the history of the bookstore and shared some of his favorite books. According to Premier Chen, the most captivating aspect of independent bookstores is that each one fully embodies the personalities of the owner.

With the "Coming-of-Age Vouchers," users can earn one extra free point for every two points spent at individual bookstores, increasing the value of the vouchers to a maximum of 1,800 points. Currently, the vouchers can be used at over 300 independent bookstores.